Hi, I’m Dan. I'm a thinking partner for organisations and founders who want to go somewhere new.
I help teams tackle complex challenges when things feel stuck, unclear, or at a crossroads — creating the space and structure for better thinking, fresh perspective, and new possibilities.
When I'm most useful
- You’re navigating change or exploring what’s next
- The team is delivering, but unclear on direction
- The path forward isn’t obvious
- You need fresh thinking and outside perspective
- You want to explore new possibilities
- You need space to think but haven’t got the time
Why me?
- Built, scaled, and sold businesses — experienced in making decisions where there’s no clear answer
- Combine strategic thinking with real-world experience of building products, services, and organisations
- Comfortable working at the early, messy stage where direction isn’t yet clear
- Bring an outside perspective that helps teams see things differently and challenge assumptions
- Strong at turning complexity into clear choices and practical next steps
- Bring an entrepreneurial mindset – without unnecessary risk
- Blend strategy and brand thinking — shaping not just what you do, but how it’s understood
Most of the teams I work with are trying to go somewhere new — but aren’t yet clear what that looks like.
I help teams step out of day-to-day delivery mode, make sense of what’s really going on, and decide what to do next with confidence. This often centres around strategy and positioning: exploring possibilities and shaping a clear direction for the future.
I design and guide structured strategy processes that help teams explore important questions, challenge assumptions, and make thoughtful decisions about where to focus — typically through facilitated sessions that create space for open conversation, fresh thinking, and shared understanding.
Sometimes that means uncovering new opportunities for growth. Sometimes it’s challenging long-held assumptions. Sometimes it’s unblocking a specific issue. And sometimes it’s simply clearing enough fog for a team to take the next meaningful step forward.
My approach is collaborative, creative, and grounded in real-world experience. I don’t arrive with predetermined answers — instead, I bring structure, curiosity, and an outside perspective to help teams make sense of complexity and turn insight into clear choices.
I believe you know your organisation best. My role isn’t to prescribe solutions, but to help you explore, discover, and decide what makes the most sense for your future.
The work often includes
- Clarifying direction when the path forward isn’t obvious
- Designing and guiding strategy development
- Facilitating conversations with teams and stakeholders
- Exploring new opportunities, models, or ways to grow
- Shaping positioning, propositions, and brand direction
- Turning strategy into clear, practical next steps
- Creating alignment when priorities feel fragmented
- Generating fresh thinking when progress has stalled
- Turning big, messy questions into structured exploration
"Dan helped us answer questions we've been wrestling with for 25 years."
How I work
I design and facilitate focused, collaborative strategy programmes that help teams understand where they are, explore possibilities, and shape clear ways forward. That might happen as a one-day workshop or as a longer-term partnership — but the goal is always the same: create clarity, unlock new thinking, and build momentum quickly.
Alongside this work, I’m also training as a therapist — which shapes how I listen, how I hold space for uncertainty, and how I facilitate conversations when the answers aren’t obvious and the stakes feel high.
If you’re facing a big decision, a moment of change, or a challenge that doesn’t have an easy answer, let's talk.